2024 – 2025
Contexte
OpenClimat, the first corporate climate data exchange platform in France, needed to restructure, rationalise and revitalise its showcase website, as the company was growing rapidly.
Solution
→ UI components harmonised throughout the site
→ Improvement of user flows thanks to the redesign of the navigation bar and the search
→ Clear and structured pages presenting OpenClimat’s offers in a simple and comprehensive way
→ A revised art direction for a more immersive, high-end and premium look and feel, whilst staying on brand
The first step was to conduct a general UX/UI audit of the existing website to determine priorities, as well as an extensive benchmark for good practices inspiration.
I proposed a new navigation bar that responds more effectively to the identified target audiences (manufacturers and distributors).
I also completely reworked the structure of the home page, the pages presenting OpenClimat solutions and the list of member companies page, in collaboration with the OpenClimat marketing team for the content.
The revamped art direction is based on a light font (Inter Regular), coupled with UI elements such as borders and divider lines, creating an impression of finesse and elegance that highlights the brand’s premium image.
In terms of colours, white dominates to give an impression of space, contrasting with navy blue, which highlights the brand’s trustworthy image. Beige and mint green as secondary colours add warmth to the design, as do various shades of grey.
Presentation blocks, testimonials and infographics help users understand OpenClimat’s offers and contact them. A scroll animation accompanies the reading and makes the experience intuitive and engaging.
On mobile, priority is given to the content’s readability and the easy access to the contact form, accessible in the menu.
I have furthermore designed a landing page destined to prospective clients of OpenClimat, to encourage them to join the platform, thanks to an onboarding flow.
